ENDORSEMENT and Emotional Appeal
As you now a lot commpanies have been using advertisments for thousands of years to their advantage. I will show you some of the techniques used in the commercials to persuade there costumers to come desperate for their products. One technique used is Endorsement. Endorsement is when a celeberty recommends a product. If a celeberty uses a invention created by a brand a lot of their fans will buy it too. In the video shown below is an example of Endorsement because Ashton Kutcher ( celeberty) looks like he is enjoying the camera and is taking photos which seem to him like they're great. The other video down below shows the technique emotional appeal because it focusses on how dog is and how lonely they are. They're trying to make people adapt one of the dogs so they can get a home and no longer crave for food and the things they need for life.
MY OPINION
In my opinion I liked one commercial but not the other one. In the first one the technique used was endorsement I liked how they used a famous celeberty to persuade the people to buy the product. The celeberty Ashton Kutcher makes the camera stand out than any other camera sold out which will make people die for that product. I think they're targetting fans of the actor in the video. I think so because why would they waste there money on him if they just did an ordnary person they wouldn't get as much people. The brand is taking advantage of a celeberty to bring in more customers.
Even though I like persuasive commercials I don't like the dog one. The commercial is just focusing on the cuteness of the dog not how lonely or starving they are. I bet there are plenty of other dogs that are not in shape why can't they use that. They can focus on how out of shape they are so people can feel bad for them. I think this commercial is targeting animal lovers because they're showing how cute they are and it will be a better chance of getting a animal lover than a regular person. The people who likes animals won't just stand there and watch them suffer.
TOP 5 EMOTIONAL APPEAL COMMERCIALS
1.
In this video it shows emotional appeal. It shows emotional appeal because it uses jokes to try to make you laugh to buy the product. Its trying to make you be light hearted and it uses little kids so its more funny. Even they agree that the product is really good and they're using little kids that are not as smart as adults and they like it
2.
In this commercial it also shows emotional appeal by making a little boy cry because his mother left him alone. She left him alone just to smoke outside. This commercial is not trying to make you quit smoking because you'll get unhealty. There doing it so you don't leave your kids alone. It also sounds reasonable and a good reason why you should quit smoking.
3.
This commercial shows emotional appeal because it shows that the mandm has a girlfriend and she's trying to eat him. Its trying to make you laugh and it's trying to persuade you that the product is delicious and you should get it. The commercial is trying to make you laugh by bringing the product in a real life situation
4.
This commercial shows emotional appeal because a grandpa is meeting his granddaughter for the first time. Without the phone he wouldn't be able to do that and he wouldn't be able to meet her and see her face. It also shows how happy the guy is to see his granddaughter. The company wants you to see that this phone has that quality and no other phone brand has it.
5.
This commercial shows emotional appeal. This guy is making such a big deal just because someone stole his wings. They're trying to make you light-hearted and most importantly buy the product. He is making this if this is the crime of the century.
TOP 5 ENDORSEMENT COMMERCIALS
1.
This commercial shows endorsement by getting pro basketball players and using them to be a gym teacher for school. They are strict teachers and are making the students work hard in that class. Footlocker is saying that you can accomplish this task using there shoes. Without it you won't be able to finish it and so you should get the sneakers.
2.
In this commercial it shows endorsement because it shows that Lebron James a pro in basketball likes the Sprite brand and drinks it. He highly reccommends it and is enjoying the drink. Also the little doll is bored out by his house but he really is amazed by the Sprite vending machine. Both of them really like the drink and looks like they drink it a lot of times so other people should drink it too.
3.
This video is showing endorsement by a famous singer. Psy looks like he's having a great time with the product that is dancing somehow. Fans of him would buy it if Psy likes the product.
4.
This commercial also shows endorsement by using 2 football superstars fighting over a product. In this commercial they have a contest just over mighty wings. They seem to love it so much they would have a fight to the death. Also someone at the end eats it so it's also saying other people like it
5.
This commercial also shows endorsement by making a favorite movie star like their coffee. He says he can't start the day without it. This tells me that the coffee of the other brand will give us energy and we need it to complete our day.
CONCLUSION
Advertising techniques have been used for over decades. This is the reason why most brands are succesful in selling products. There are tons of other techniques used by brands to sell there product. A lot of people have been coming in to buy a lot of things because of the persuasive commercials. I hoped you enjoyed reading this blog.
CHALLENGE
Did you agree with me that all commercials were put in there right techniques if you don't think so give me a comment below.
